Colors can have a significant impact on our productivity because they influence our thoughts, behavior and feelings of satisfaction. A drab and boring office is the last place you want to work and as we spend most of our time at work, we need to make our office space a productive and inspiring environment and one way to do this is through the power of colour.
Color psychology is the study of how colors affect human behavior and by using this knowledge to decorate your office, you can positively influence your mood, energy levels and productivity. Also, by applying insights based on color psychology, businesses can achieve a variety of objectives, from instilling favorable emotions in customers to increasing team members’ creativity and productivity.
In an interview with HT Lifestyle, Suren Goyal, Partner, RPS Group encourages setting up your workplace and exploring the true potential of colors to improve employee morale, increase enthusiasm and in turn improve output. To achieve this, he recommends:
- Blue for focus and clarity
Blue is a popular color for office spaces because it promotes feelings of calmness, clarity and focus. This color is suitable for those who need to complete tasks that require a lot of concentration. It also helps reduce stress levels and lower blood pressure, making it a great color to promote relaxation.
- Green for creativity and innovation
Green is a soothing color known to promote creativity and innovation. It is an excellent choice for creative industries such as design or advertising, where new and innovative ideas are required. This color also helps reduce eye strain and fatigue, making it a great choice for those who spend long hours in front of the computer.
Priti Lohia, Founder and MD, Priti Home said, “Did you also know that businesses use color to create their identity and brand? Some employers apply color psychology to evoke specific feelings and emotions in their workers or clients.”
He revealed how this is possible –
- Yellow for energy and positivity
Yellow is a bright and energetic color that promotes positivity and happiness. This color is perfect for those who need a little extra energy and motivation to get through the day. It also stimulates the brain and helps promote clear thinking, making it an ideal choice for brainstorming sessions.
- Red for passion and excitement
Red is a bold and passionate color that is perfect for those who need to feel energized and motivated. This color stimulates the senses and promotes excitement, making it a great choice for those who need to act and get things done. However, be careful not to overuse the color red, as too much of it can cause stress and anxiety.
Bringing his expertise to the same, Gopal Suthar, founder of Furnicelon said, “Purple is a luxurious and sophisticated color that is perfect for those who want to create a stylish and elegant office space. It is also associated with creativity and imagination, making it an excellent choice for those in the artistic field. Also, pay attention to purple hues. Each voice sent a different message.”
- Lavender or light purple inspires romance and nostalgia. It represents grace.
- Dark purple is depressing and unpleasant.
- Bright purple symbolizes wealth and glory.
In conclusion, color psychology can have a significant impact on your productivity and mood in the workplace. By using the right colors in your office space, you can create an environment that promotes focus, creativity, energy, passion, and luxury.
So, take some time to consider what colors work best for you and your work style and use them to create a space that inspires you to do your best work.